Q. WHO IS ELIGIBLE TO ENTER?

A. This competition is open to any resident of Germany or Switzerland aged above 18 yo. No Purchase Necessary. However, employees, suppliers, and affiliates of Sin&Cure, and their families are not eligible to enter. This contest will be communicated on our website, via mailing, print advertising and flyers.

Q. WHAT ARE THE ENTRY FEES?

A. None. You may submit a total of 2 projects for this contest.

Q. WHAT CAN I WIN?

A. The 5 grand prize winner will receive a unique PIMPMYFRED necklace (as shown on poster), a yearly subscrption to IDpure (the Swiss magazine of graphic design), 50 packs of cigarettes with your own design as well as 150€ voucher for all la tête au cube products. All total, that’s around a 750€ value! More important, Sin&Cure will produce 5’000 Fred packs of each winning design which will be sold in Fred selected places (bar, club, shops and some kiosks) in Germany and Switzerland. The 10 runner ups will receive a yearly subscription to ID pure as well as one carton of Fred Klaas with all winning design

Q. HOW WILL WE SELECT THE WINNERS?

A. The 5 winners will be selected by a Jury (yet to be selected), based upon originality, creativity, style, and relevance to theme. The selection of the Grand Prize Winning entry shall be within the sole and absolute discretion of Sin&Cure, whose decisions shall be final. SIn&Cure is under no obligation to publish any submissions, in their sole and absolute discretion.

Q. WHEN IS THE ENTRY DEADLINE?

A. This deadline for this contest is February 15, 2010. You can send your project by mail (pimpmyfred@smokefred.com) or by post: for Swiss residents: Sin&Cure, Côtes de Montbenon 30, 1003 Lausanne, Switzerland; for German residents: Sin&Cure, Gartenstr. 115, 10115 Berlin, Germany. Sin&Cure will not be responsible for corrupted electronic files which would prevent their opening or transmission. An email confirmation will be sent as soon as we have received your projects.

Q. WHEN WILL THE WINNERS BE ANNOUNCED?

A. The winner will be announced on Fred website March 1st 2010. The winning cigarette pack designs will be produced and delivered on the market April 1st 2010. 2 separate events will be organized in Berlin and Switzerland to officially present the winning design.

Q. HOW DO I ENTER THE COMPETITION?

A. You must fill out and submit the Entry Form. Sin&Cure is not responsible for lost, unopenable, misdirected, or late entries, failure to deliver or delays in delivery. All entries become the sole property of Sin&Cure and will not be returned or acknowledged. False and/or deceptive entries or accounts shall render entry ineligible. Sin&Cure is not responsible for any incorrect or inaccurate entry information, human error, technical malfunction, failures, omission, interruption, deletion, or defect of any online systems, computer equipment, servers, access providers, or software.

Q. WHAT NEEDS TO BE SHOWN ON PACK?

A. There are no specific theme for this contest. We simply ask participant to prepare their projects based on colour requirement: All variations of grey (black and white included) + one other unique color. On the pack template you will download, there are elements which will need to be placed and visible on the pack:

- Fred Logo - Health Warning boxes (different size for Switzerland and Germany) - Bar Code - Product Origine - Additive Free prevention message

Software: Thanks to use one of the following sofware to remit your project - For pictures: Photoshop (CS4 max), CMYK, save in .psd with all layers visible and picture in 300 dpi - For object/drawings: Illustrator (CS4 max). Do not outline your text and include the various fonts you have used. If you include images from Photoshop, please adjust size directly in Photoshop and include images in Illustrator.

non electronic documents You can work at a 300% scale. We will then scan your artwork and convert it in an acceptable format for print.

We have chosen to produce the 5 winning projects on BOX packs. This format offers several advantages compared to soft and pocketbox packs: you have more space for your artwork and manufacturing is slightly easier for small quantities. We will print the winning design on both German and Swiss packs. As local packaging legislation is different in both countries, we encourage you to adjust your artwork to both packs as there can be variance due to size of health warning boxes and positioning of tax sticker on German packs. Please take into consideration these requirements so that you design can be fully visible once the pack is mounted. Last advise: we encourage you to make mock-ups of your packs so that you will get the same feeling as the Jury when then will select the 5 winning designs.

Q. WHAT ARE THE ENTRY REQUIREMENTS?

A. Any images submitted for judging must be the sole creation of the entrant. All entries become the sole property of Sin&Cure and will not be returned. False and/or deceptive entries or accounts shall render entry ineligible. SIn&Cure is not liable for any copyright infringement on the part of the entrant. Modifying, enhancing, or altering someone else’s existing artwork does not qualify as an original creation; however, stock photography may be used and modified in your entries. Entries must not defame or invade publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any personal or proprietary rights of any third party.

The participant will not be able to ask for any other prize than the ones listed above. The participant yield to Sin&Cure all copyright of his work without limit in time or support. Sin&Cure will be able to use, copy, change, modify and adapt any project to suit its communication.

OTHE LEGAL STUFF

All entrants including the Grand Prize Winners hereby release Sin&Cure and their respective parents, affiliates, subsidiaries, wholesalers, retailers, officers, directors, agents, employees and all others associated with the development and execution of this Contest from any and all liability with

respect to, or in any way arising from, this Contest and/or award, acceptance or use of the prize, including liability for personal injury, death, damages, or monetary loss, and including the risks of travel and of attendance at public events.